Industries
Five categories we know cold.
Each of these verticals applies stricter content standards than the open web. Each rewards content engineered to those standards with disproportionate share of AI citations and customer trust.
Banking & FinTech
Content that builds trust in money matters
Deposits · Lending · Credit cards · …
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Healthcare
YMYL health content reviewed by medical professionals
Provider organizations · Payer education · Health technology · …
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Insurance
Decision content that does not oversell
Auto insurance · Home and renters insurance · Life insurance · …
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Collections
Educational content for borrowers in difficult moments
Third-party collections · First-party collections (in-house) · Debt buyers and asset recovery · …
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Regulated E-commerce
E-commerce content held to YMYL standards
Financial product e-commerce · Supplements and wellness · Buy-now-pay-later and consumer credit · …
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