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Content Audit & Strategy
See what your content actually competes for in regulated categories
Competitive content mapping, SERP and LLM citation analysis, and topic-and-entity gap audits for regulated categories where the answer has consequences.
What we deliver
01.
Competitive landscape mapping
We map who shows up for the keywords and AI prompts your buyers run, identifying the precise content shapes earning citation in your category.
02.
SERP and LLM citation analysis
Side-by-side Google and ChatGPT, Claude, Perplexity result audits. Where the field gets cited today, why those pages won, and where your content sits.
03.
Topic and entity gap audit
Assessment against the DSCRI-ARGDW 10-gate framework. We identify exactly which signals your content is missing and which signals your competitors over-invested in.
04.
Editorial roadmap
A 6-month publishing plan with topics, formats, expert reviewers, internal linking, and refresh cadence. Optimized for the gates that move citation.
Why content audits matter more in regulated industries
In SaaS, an outdated blog post is a minor annoyance. In banking, healthcare, or insurance, an outdated page can be a compliance liability and a credibility killer. Audits in regulated categories have to answer two questions at once: what content earns citations from AI and search, and what content meets the standards your regulators, your reviewers, and your buyers expect.
We audit on both axes simultaneously.
What you get
A documented inventory of every page that matters, scored against the DSCRI-ARGDW 10-gate pipeline. A side-by-side analysis of how your content performs against the pages and answers AI assistants cite today. A 6-month roadmap that addresses what to fix, what to publish, and what to retire. And a measurement framework that tells you whether the work is moving the right number.
Who this is for
Compliance-aware marketing leaders at banks, fintechs, insurers, healthcare systems, and regulated e-commerce brands. Teams that have published content for years but cannot explain why some pages get cited and others do not. Operators preparing for an enterprise rebrand, regulatory examination, or new-product launch where content readiness is non-negotiable.
Tools and platforms
Frequently asked
How long does an audit take?
Most audits run 3-4 weeks. Larger sites with deep regulated catalogs (banking, insurance) can take 6-8 weeks.
Do you audit our existing content or just identify gaps?
Both. Existing pages get a DSCRI-ARGDW score, freshness audit, and rewrite priority. Gap analysis identifies what should be published next.
Will the roadmap account for compliance review cycles?
Yes. Every published timeline includes legal and compliance review windows built in by default.